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Download full textDoshybekov, Aidyn Bagdatovich; Abildabekov, Sabit Akimbaevich; Kasymbaev, Medet Imanbekovich; Berekbusynova, Gulzhan Maulsharifkyzy; Niyazakynov, Erdos Bagdatovich – International Journal of Environmental and Science Education, 2016
The aim of this study is to examine the state of marketing in the sphere of physical culture and sport and develop methodological foundations of sports and health services marketing on its basis. In the study we adhere to the following philosophical and pedagogical strategies--methodological principles: axiological, humanistic and synergistic…
Descriptors: Foreign Countries, Marketing, Athletics, Health Services
