As reporting of effect sizes in evaluation studies has proliferated, researchers and consumers of research need tools for interpreting or benchmarking the magnitude of those effect sizes that are relevant to the intervention, target population, and outcome measure being considered. Similarly, researchers planning education studies with social and…

This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

New technologies have completely altered the ways that citizens can access data. Indeed, emerging online data sources give citizens access to an enormous amount of numerical information that provides new sorts of evidence used to influence public opinion. In this new environment, two trends have had a significant impact on our increasingly…

We discuss the learning goals, content, and delivery of a University of Plymouth intensive module delivered over four weeks entitled MATH1608PP Understanding Big Data from Social Networks, aimed at introducing students to a broad range of techniques used in modern Data Science. This module made use of R, accessed through RStudio, and some popular…