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De Malsche, Fien; Vandenbroucke, Mieke – Language Policy, 2022
Research that considers the relevant temporal, spatial, and societal contexts of a corporate language policy remains scarce to date within the field of sociolinguistics. In contrast to approaches that take companies as static entities, this article focuses on a Belgian multinational corporation over the course of over 20 years and contextualizes…
Descriptors: International Trade, Language Usage, Language Planning, Business Communication
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Almeida de Camargo Pereira, Marcelo; Felicetti, Vera Lucia – Industry and Higher Education, 2023
This paper examines the connections and influences of the job market in a Brazilian higher education setting. Adopting a qualitative approach and a technical case study procedure, open and semi-structured interviews were conducted and analyzed through the discursive textual analysis technique. From the words of the Dean and the Chair of a business…
Descriptors: Foreign Countries, Case Studies, Deans, Business Administration Education
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Amily Dongshuo Wang Guenier; Minjie Xing; Zhen Zhang – Journal of Teaching in International Business, 2025
The Chinese economy demonstrated remarkable resilience in 2022, providing certainty and vitality to a world facing economic challenges and geopolitical tensions. China's total foreign trade reached 39.1 trillion yuan in 2021, driving momentum for business Chinese language education. With China's economic growth and increasing international…
Descriptors: Economic Climate, Political Attitudes, Chinese, Second Language Learning
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Pan, Lin – Journal of Multilingual and Multicultural Development, 2023
This paper focuses on British news reports on the Mandarin Excellence Programme carried out in England by educational institutions at various levels. This research systematically examines the ways in which the learning and teaching of Mandarin Chinese is portrayed as important in English secondary schools due to globalisation and economic demands…
Descriptors: Mandarin Chinese, Program Effectiveness, Educational Quality, News Reporting
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Machili, Ifigeneia; Angouri, Jo; Harwood, Nigel – Business and Professional Communication Quarterly, 2019
The ability to copy in relevant stakeholders has rendered the business email a useful tool for managing interpersonal relations and operational matters. However, CCing in business email has remained vastly under-researched in workplace discourse literature, a gap this article seeks to address. We explore the functions of CCing in workplace emails…
Descriptors: Corporations, International Trade, Business Communication, Electronic Mail
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Zhou, Ruiqi; Qin, Siying – English Language Teaching, 2020
Critical Discourse Analysis is an interdisciplinary approach to the study of discourse regarding language as a form of social practice. As a specific discourse, news discourse is a representation of the journalists' expression and construction of events, as well as readers' understanding and cognition of the events reported. It functions as a…
Descriptors: News Reporting, Discourse Analysis, Conflict, Foreign Policy
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Zhanghong, Xu; Qian, Wang – English Language Teaching, 2018
This paper examines the employment of pragmatic empathy as a grand strategy in business letter writing. To account for the realization of pragmatic empathy in business letters, we make a corpus-based manual analysis of four types of business letters. It is found that (1) the choice of deixis is a major concern in most letters: while second person…
Descriptors: Pragmatics, Empathy, Letters (Correspondence), Business Communication
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Park, Joseph Sung-Yul – Applied Linguistics, 2020
In the highly multicultural workplace of today's multinational corporations (MNCs), translating across different cultures becomes a crucial issue. But what precisely counts as culture in the global workplace of the MNC? What does it exactly mean to be able to translate across cultures under the regimes of evaluation adopted by MNCs? In this…
Descriptors: Cultural Pluralism, Work Environment, Corporations, International Trade
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Zhao, Ke; Zhou, Jiming; Zou, Bin – International Journal of Bilingual Education and Bilingualism, 2022
This study investigated Chinese bilingual learners' subject knowledge co-construction and business English language use in a Technology-enhanced Content and Language Integrated Learning (TECLIL) programe. Four intact classes of Year One University business-major students were exposed to two different learning environments -- a TECLIL project-based…
Descriptors: Content and Language Integrated Learning, English (Second Language), Teaching Methods, Bilingualism
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Nguyen, Thi Chau Ngan; Kettle, Margaret; Doherty, Catherine – Language, Culture and Curriculum, 2022
This paper investigated the language resources needed for communication in Vietnam's import/export services and the level of alignment with the associated English for Specific Purposes (ESP) course. To examine the communicative practices used in this workplace, the study employed methods of semi-structured interviews and a collection of 48 emails…
Descriptors: Higher Education, English for Special Purposes, Second Language Learning, Second Language Instruction