In this study, we develop a firm-dominated incremental cooperation model. Following the critical review of current literature and various cooperation models, we identified a number of strengths and shortcomings that form the basis for our framework. The objective of our theoretical model is to contribute to overcome the existing gap within…

Supplier selection knowledge of OTAs businesses is one of the most valuable and significant knowledge since OTAs now operate businesses that gain their benefits from having many kinds of tourism products and services for customers to browse from in their own online booking systems. The better the suppliers, the more successful will OTAs be. The…