Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

This study examines a community-wide effort to promote greater access to books through the mechanisms of physical and psychological proximity. It addresses the seasonal summer slide through an innovative book distribution program in neighborhoods identified as book deserts. Four low-income neighborhoods were provided with vending machines used to…

The basic components of apprenticeships are the same today as in 1937, when the National Apprenticeship Act set the foundation for apprenticeships in the United States. Apprentices enter into a structured training program of classroom and paid on-the-job training under the guidance of a mentor. As their skills increase, so do their wages. Upon…