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Direct linkMcAlindon, Kathryn; Neal, Jennifer Watling; Neal, Zachary P.; Mills, Kristen J.; Lawlor, Jennifer – American Journal of Evaluation, 2019
Despite growing interest in data visualization and graphically aided reporting, the evaluation literature could benefit from additional guidance on systematically integrating visual communication design and marketing into comprehensive communication strategies to improve data dissemination. This article describes the role of targeted communication…
Descriptors: Visual Aids, Marketing, Graphic Arts, Technical Writing
