In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

This article investigates the interrelationship between English used on signs and materiality in the linguistic landscape (LL) of a touristic Jordanian town, Petra. Its aim is to analyze how the materials that signs are made of reflect recurrent practices of identity formation and numerous socio-cultural norms in the Jordanian tourism context. The…