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Direct linkLedy Gómez-Bayona; Alejandro Valencia-Arias; Jaime Alberto Orozco-Toro; Alexander Tabares-Penagos; Gustavo Moreno-López – Cogent Education, 2024
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…
Descriptors: College Faculty, Marketing, College Administration, Teacher Attitudes
Download full textTri Wintolo Apoko – Indonesian Journal of English Language Teaching and Applied Linguistics, 2024
Team-based project (TBP) has been implemented in some universities to encourage students to be creative and motivated to develop some projects. However, not all EFL teachers in higher education can effectively apply TBP in generating the projects, including English instructional tools for young learners developed by EFL pre-service teachers. This…
Descriptors: Teamwork, Language Teachers, English (Second Language), Second Language Learning
Elo, Janne; Nygren-Landgärds, Christina – Journal of Educational Change, 2021
Recent research has indicated global trends of decreasing teacher autonomy and increasing teacher accountability. Standardised national tests have been identified as one of many factors constraining teacher autonomy. Another trend influencing teachers' scope of action is the profiling and branding of schools that compete for students. This…
Descriptors: Teacher Attitudes, Professional Autonomy, Interdisciplinary Approach, Foreign Countries
Sontag, Thomas P. – ProQuest LLC, 2018
All organizations are constrained by budget and resources. Within these constraints, they also strive to maintain or enhance timeliness, quality and productivity. Ivy Plus universities are no exception. Through their applied creativity, administrative staff within these universities are key to navigating these challenges in ways that advance their…
Descriptors: Higher Education, Creativity, Work Environment, Reputation
Koh, Aaron; Ziqi, Li – Oxford Review of Education, 2022
The enrolment of Chinese middle-class children in elite international kindergartens is a big education industry in China. Our paper is situated in the broader sociology of elite schooling which has yet to fully explore how middle and upper middle-class parents are increasingly sending their children to elite international kindergartens. We present…
Descriptors: Foreign Countries, Kindergarten, International Schools, Reputation
O'Sullivan, David – Quality Assurance in Education: An International Perspective, 2017
Purpose: Quality assurance (QA) at one University has evolved over the past 15 years through emerging National and European standards, various leadership initiatives and through the engagement of key stakeholders in co-designing and implementing internal QA processes. In 2000, the QA process was focussed mainly on quality review (QR) that involved…
Descriptors: Quality Assurance, Case Studies, Educational Quality, Benchmarking
