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Direct linkYing Qi Wu; Cecilia Yin Mei Cheong – Journal of Marketing for Higher Education, 2024
This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…
Descriptors: Marketing, Foreign Countries, Universities, Semiotics
César Guadalupe – Comparative Education, 2024
Standardised International Large-Scale Assessments (ILSAs) have gained prominence in global and national educational discussions. ILSAs claim to offer valuable insights for improving education systems, but their impact on educational policy varies and has become a contested arena. This article analyses how these assessments fed educational…
Descriptors: International Assessment, Educational Assessment, Educational Policy, Policy Formation
Download full textSantulli, Carlo; Rognoli, Valentina – Design and Technology Education, 2020
Materials are primary elements in the process of design and are gaining more and more attention in design education. The present work illustrates the practice of material tinkering, concentrating on its effects on design education, as regards the upcycling of waste into material demonstrators, deemed to assess their possibility to evolve into…
Descriptors: Design, Teaching Methods, Wastes, Recycling
Novoa, Mauricio – Design and Technology Education, 2018
This article discusses three years' research (2012-2014) on design education towards a 2016 undergraduate industrial design curriculum launch. It contributes a pathway for conservative courses towards design culture transformation and filling gaps between them and leading breakthrough education exemplars. The course proposes a collective knowledge…
Descriptors: Industrial Arts, Design, Teaching Methods, Undergraduate Students
Wrigley, Cara; Straker, Kara – Innovations in Education and Teaching International, 2017
As global industries change and technology advances, traditional education systems might no longer be able to supply companies with graduates who possess an appropriate mix of skills and experience. The recent increased interest in Design Thinking as an approach to innovation has resulted in its adoption by non-design-trained professionals. This…
Descriptors: Design, Teaching Methods, Units of Study, Interdisciplinary Approach
NORDSCI, 2021
This volume includes three sections of the 2021 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; and (3) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy of education,…
Descriptors: Teacher Competencies, Preservice Teachers, Lesson Plans, Design
