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Preparing Public Relations' Practitioners for the AI Era: Advancing Pedagogical Principles in Public Relations' Artificial Intelligence Education

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Aimei Yang – Journalism and Mass Communication Educator, 2025

At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…

Descriptors: Artificial Intelligence, Public Relations, Programming, Coding

Proceedings of the International Conference on Educational Data Mining (EDM) (13th, Online, July 10-13, 2020)

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Rafferty, Anna N., Ed.; Whitehill, Jacob, Ed.; Romero, Cristobal, Ed.; Cavalli-Sforza, Violetta, Ed. – International Educational Data Mining Society, 2020

The 13th iteration of the International Conference on Educational Data Mining (EDM 2020) was originally arranged to take place in Ifrane, Morocco. Due to the SARS-CoV-2 (coronavirus) epidemic, EDM 2020, as well as most other academic conferences in 2020, had to be changed to a purely online format. To facilitate efficient transmission of…

Descriptors: Educational Improvement, Teaching Methods, Information Retrieval, Data Processing