The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

The authors examined learning and task choices made by students when the same interactive course design was used online and face-to-face. A survey was administered in an operations management course covering both conceptual and quantitative topics. Course grades were compared and correlations were measured to determine relevant relationships.…

With the development of the social economic conditions, society has a great change to the ability of the business management major students compare with the past, which requires colleges and universities to reform the teaching process. Combined with the relevant requirements of the project of training the talents of management major, we reform the…