This chapter seeks to clarify the contextual factors and challenges inherent in quality assurance practices at two prominent national universities in Vietnam. It further provides recommendations to improve the effectiveness of quality assurance within these institutions. This chapter is organized into three primary sections. The initial part…

The advent of social media has changed the way the public perceives and reacts to higher education. Although higher education institutions have progressively adopted and integrated social media technologies into their marketing efforts, the efficacy of these initiatives has not been substantially measured. While in the past, higher education…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

This chapter focuses on quality assurance in regional universities in Vietnam, including the University of Danang, Hue University and Thai Nguyen University. Through this chapter, readers will have an overview of the quality assurance systems within the regional universities, including the organizational structures of the quality assurance system,…

With nearly half the states having authorized community colleges to award baccalaureate degrees, the community college baccalaureate (CCB) has become an increasingly common feature of the landscape of American higher education. While there has been an expansion of research on the CCB in recent years, the research to date consists mainly of studies…

In light of the current discourse around the alleged discriminatory nature of the SAT and ACT exams against underrepresented minority students, and the increase in American institutions of higher education choosing to adopt test-optional freshman admission policies, this study sought to identify weather these policies are associated with changes…

Accreditation is an instrument of academic quality, transparency, efficiency and accountability at every step of educational systems. However, usually very few benefits of accreditation are listed when talking about educational context. The purpose of this study is to emphasize the benefits that accreditation processes in such sectors as health,…

In order to rectify the historical marginalization of Black workers in computing fields, many academic and industrial initiatives have been established to increase the diversity and inclusion in the tech industry. In this study, we explored how one particular post-secondary education program at one historically black institution known as the…

Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational…

Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and…

Despite the predominant position of global English, teaching and learning of languages other than English (LOTEs) are gaining increasing attention in foreign language planning in China. This study aims to showcase the development of an elective Arabic language program in a Chinese university through the lens of agency as a spatial, temporal, and…

The social attractiveness and prestige of the teaching profession over the past twenty years have reached an extremely low level, despite the fact that the teaching profession is declared by the state as one of the most respected, honorable and responsible professions. The presented contradiction determined the purpose of the research: to develop…

Intensive English programs (IEPs) help speakers of other languages gain necessary language, cultural, and educational skills to succeed in an English-speaking environment (Hamrick, 2012; Toner, 2017). Whereas previous research investigated factors influencing student choice of IEPs in the southeastern United States (Williams, 1994) and in…

Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical…

The purpose of this study was to identify Core components perceived by faculty to be effective in their prominent graduate entrepreneurship education programs. The study sought to identify the best practices in graduate entrepreneurship education programs from the perceptions of faculty in the field. Research questions guiding the study were: (1)…