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Increasing Intercultural Competency in Study Abroad Marketing Classes: Implementing the Intercultural Development Inventory
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Scott, Kristin A.; Sandell, Elizabeth J. – Marketing Education Review, 2023
The importance of diversity and diversity education is becoming increasingly clear among businesses and in society. Colleges and universities are recognizing the necessity of expanding student outcomes to include intercultural competence to meet this requirement. Because of this increased importance, this study sought to examine the impact of a…
Descriptors: Cultural Awareness, Study Abroad, Marketing, Business Administration Education