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Kaluzynska, Kaja1
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Mixed Integrative Heuristic Approach in Content Analysis: A Study of the Image of China in Africa Based on Mixed-Methods Approach
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Jura, Jaroslaw; Kaluzynska, Kaja – International Journal of Social Research Methodology, 2023
This article aims to present a Mixed Integrative Heuristic Approach (MIHA) for image studies based on textual content (media news) analysis. MIHA was developed during an exploratory study on the image of China and the Chinese in Zambia and Angola. The analyzed database was relatively small (2477 articles), and the material was very heterogeneous,…
Descriptors: Heuristics, Content Analysis, Foreign Countries, Asians