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Kovacs, Laszlo; Lenart, Istvan; Endrody, Orsolya – Hungarian Educational Research Journal, 2021
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…
Descriptors: Marketing, Merchandise Information, Consumer Economics, Psycholinguistics
Gafarov, Fail M.; Nikolaev, Konstantin S.; Ustin, Pavel N.; Berdnikov, Andrey A.; Zakharova, Valeria L.; Reznichenko, Sergey A. – EURASIA Journal of Mathematics, Science and Technology Education, 2021
The development and improvement of effective tools for predicting human behavior in real life through the features of its virtual activity opens up broad prospects for psychological support of the individual. The presence of such tools can be used by psychologists in educational, professional and other areas in the formation of trajectories of…
Descriptors: Social Media, Social Networks, Behavior Patterns, Prediction