Over the past two decades, the Chinese language has emerged as a global language. Gulf Cooperation Council countries, such as Bahrain, Saudi Arabia, and the United Arab Emirates, have integrated Chinese language into their educational systems and established Confucius Institutes to promote Chinese language and culture. In Qatar, interest in…

Due to modernisation and Englishisation in Bahrain, noticeably different types of bilingual and bicultural experiences exist, especially among the youth. Recently, the rise of Chinese education policies in the region raises the question of how it might alter the local linguistic market and the forms of capital within it. Applying a…

This study reports on an analysis of user-generated comments in response to a newspaper article criticising an overwhelmingly Anglicised user interface in self-ordering kiosks in South Korea. A total of 1,206 comments were subjected to qualitative analysis to identify salient themes reflecting the public's attitudes towards the practice and…

This article examines Vietnamese students' motivation for learning Mandarin Chinese during their study abroad in Taiwan and their construction of self in relation to this language learning motivation. A combination of several concepts of ideal L2 self, ought-to L2 self, instrumental motive, integrative motive, linguistic capital, and multiple…

This paper explores language ideologies and attitudes among both urban and rural speakers of Sakha (Yakut) in the Far Eastern region of the Russian Federation. Like other non-Russian languages in the Soviet era, Sakha was subject to many repressive and often contradictory policies; while today there is a sizeable, growing population of speakers…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

In this polylog to the special issue on "The rise of Chinese language education policies in the oil-rich Arabian Gulf: New players, discourses and linguistic markets," three researchers with different personal and professional connections to the three languages 'at play' in the region -- English, Chinese, and Arabic -- offer their…

As China is building closer economic and geopolitical relations with oil-rich Arabian Gulf Cooperation Council countries, enthusiasm for learning and teaching Chinese is surging in the region. In Kuwait, whereas Chinese as a foreign language (CFL) education is emerging, research into this topical domain remains scarce, particularly on issues such…

This article, grounded in sociolinguistics, examines the identity building, language transmission and educational strategies of immigrant d/Deaf multilingual learners (IDML). The scientific literature mainly focuses on a single pair of languages -- the national spoken language and the national signed one. For example, Deaf Studies traditionally…

Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

Globalisation has resulted in European families that have a variety of home languages, leading to the need for heritage language learning (HLL). The purpose of HLL is to ensure that in addition to learning the language of their schools, children with migrant backgrounds also maintain their heritage language (HL). Besides the 'regular' teaching, in…

The aim of this study is to identify factors associated with Vietnamese-Australian parents' language use and attitudes towards home language maintenance. Vietnamese-Australian parents (n = 151) with children aged under 18 completed a survey regarding demographic factors and factors conceptualised by Spolsky's language policy theory: language…

Facilitated by the increased availability of affordable broadband Internet, individuals around the world are taking language lessons online from private tutors. A large proportion of online language tutoring takes place through online teaching platforms (OTPs), which are two-sided online markets that connect individual learners and tutors for…

This paper focuses on British news reports on the Mandarin Excellence Programme carried out in England by educational institutions at various levels. This research systematically examines the ways in which the learning and teaching of Mandarin Chinese is portrayed as important in English secondary schools due to globalisation and economic demands…

Employing ethnography and the theoretical paradigm of "language ideology" (Silverstein, M. 1979. "Language structure and linguistic ideology." In "The Elements: A Parasession on Linguistic Units and Levels," edited by P. Clyne, W. Hanks, and H. Carol, 193-247. Chicago Linguistic Society), this article examines how…