Background/Context: Despite the high economic returns to college completion (Avery & Turner, 2012; Carnevale, Jayasundera, & Gulish, 2016), just over half of students who enroll at college attain a bachelor's degree (Bound, Lovenheim, & Turner, 2010; Denning, Eide, & Warnick, 2019; Shapiro et al., 2016). Colleges and non-profits…

Many universities have, or are facing, the task of providing high quality essential customer services with fewer financial and human resources. The growing diversity of students, their needs and proficiencies, along with the increasing variety of university program offerings, make providing customized, ondemand, automated solutions crucial to…