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Direct linkNarmin Tartila Banu; Aron Darmody; Leighann C. Neilson – Journal of Marketing Education, 2024
This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…
Descriptors: Marketing, Active Learning, Business Administration Education, Food
Humphrey, William, Jr.; Laverie, Debbie; Shields, Alison – Journal of Marketing Education, 2021
We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…
Descriptors: Marketing, Synchronous Communication, Academic Achievement, Comparative Analysis
