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Clementson, David E. – Communication Teacher, 2023
Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships, which seem to be more competitive than ever. A class project can jumpstart students' preparation for entry-level positions in the industry by…
Descriptors: Public Relations, Class Activities, Student Projects, Internship Programs
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Manoharan, Aroon P.; Rangarajan, Nandhini – Teaching Public Administration, 2023
Communication is a critical government function that has important implications for public administration and effective governance. This research study explores how communication competencies are taught in public affairs programs in the United States. Based on a general web content analysis of graduate programs, and specific analyses of course…
Descriptors: Public Affairs Education, Graduate Study, Course Descriptions, Communicative Competence (Languages)
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Waters, Gerald; Waymer, Damion – Journal of Advertising Education, 2022
The following teaching brief outlines ways for advertising and public relations educators to discuss gender pay equity in the classroom. We know that educators are asked to teach about matters of diversity; yet many faculty members do not have adequate resources to do so. Faculty can rely on data and reports, but there are few hands-on activities…
Descriptors: Assignments, Advertising, Public Relations, Rewards
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Kopacz, Maria A. – Communication Teacher, 2022
Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…
Descriptors: Audience Awareness, Data Analysis, Data Collection, Skill Development