This study investigated outcome-selective Pavlovian-to-instrumental transfer (PIT) in fight-or-flight decision making. Participants learned to attack or retreat from monsters (instrumental phase) and to associate environments with specific monsters without responding (Pavlovian phase). In the transfer phase, they chose responses to unseen monsters…

When faced with the need to transform an object, idea, or situation, people have a tendency to favor adding new components rather than removing existing ones. This is called the "additive bias." Previous research, along with historical and anecdotal examples, shows that this bias may significantly reduce problem-solving abilities and…

Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

Remote association, the ability to form new relations between independent elements, was assessed using the Remote Associates Test (RAT). The Chinese RAT (CRAT) includes the Chinese radical RAT (CRRAT), Chinese word RAT (CWRAT), and Chinese compound RAT (CCRAT). Behavioral research indicates that an individual's performance on the CRAT reflects…