Traditionally, academic institutions have relied on interviews with industry representatives and alumni surveys to gauge market demand, an approach that often results in dated and limited information. In this article, we show that using real-time data from job postings in professional sites provides more direct, rich, and timely insights regarding…

Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth…

In recent years, employers have expressed concerns that Science, Technology, Engineering, and Mathematics (STEM) graduates, though proficient in their academic disciplines, lack the critical skills necessary for success in the workplace (Karimi & Pina, 2021). Additionally, many non-STEM majors do not develop the basic STEM competencies that…

While industries compete to hire capable employees, it is essential that business education curriculum delivers graduates who can solve complex problems and implement multifaceted solutions. This approach to curriculum design focuses on developing project management skills to deliver an integrated, student-centered methodology across multiple…

Purpose: This study aims to examine North American master's programs in higher education administration, leadership and student affairs; the extent to which these programs incorporate diversity coursework; and their reasons for doing so. Graduate programs must prepare practitioners who are able to work effectively with multiple groups of students,…