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Breaking the Spiral of Silence: Enhancing Marketing Education with DEI Certification for Greater Classroom and Societal Impact

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Ania Izabela Rynarzewska; Lubna Nafees; Atanas Nik Nikolov – Marketing Education Review, 2024

This study examines the impact of incorporating Diversity, Equity, and Inclusion (DEI) certification programs into higher education marketing curricula on students' acceptance, competency in DEI topics, and perceived employment success. Against a societal backdrop marked by divisiveness and silencing of minority voices, known as the Spiral of…

Descriptors: Business Administration Education, Diversity, Equal Education, Inclusion