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Direct linkJelena Salkovska; Anda Batraga; Liene Kaibe; Henrijs Kalkis; Katrina Kellerte; Laura Minskere – International Journal of Learning and Change, 2024
The scientific problem of the paper is related to the need to improve corporate marketing communication by using innovative technologies to improve consumer experience in the purchase decision process and to reduce purchase risks. The use of augmented reality is one of the innovative marketing communication technologies. So far, the impact of the…
Descriptors: Foreign Countries, Online Surveys, Young Adults, Computer Simulation
Download full textCzura, Anna; Sendur, Agnieszka M. – Research-publishing.net, 2022
One of the possible ways of assessing students' collaborative work in Virtual Exchange (VE) is by the use of Peer Assessment (PA) -- a formative assessment technique in which students review each other's work to provide descriptive feedback on the basis of a set of criteria. This article describes a VE procedure, in which students from three…
Descriptors: Peer Evaluation, Writing Evaluation, English for Special Purposes, Tourism
