Massive open online courses (MOOC) have become important in the learning process and have been adopted in higher education, especially during the COVID-19 pandemic. However, few studies investigated MOOC continuance intention (CI) for arts disciplines. Thus, an integrated framework was proposed based on the expectation-confirmation model (ECM) and…

Massive open online courses provide virtually unlimited numbers of learners with access to instructors and course materials from high-status institutions. These courses are technologically intensive in ways that traditional online courses are not, which invites an examination of how the work to create these new forms may or may not work within…

Positive experience can increase the likelihood of revisiting Massive Open Online Courses (MOOC) site. Our interest focuses on effects of presentation formats on learner's experience in MOOC. In two empirical studies, participants viewed online course webpages that either contained an image of the instructor or not. We examined effects of…