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Direct linkMelissa Fraser-Arnott – Journal of Education for Library and Information Science, 2022
This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…
Descriptors: Library Science, Information Science, Library Schools, College Programs
Xiaoai Ren; Nicole D. Alemanne; Lenese M. Colson – Journal of Education for Library and Information Science, 2022
According to the American Library Association (ALA), organizational sustainability requires social equity, and serving diverse populations is mandated in the ALA Library Bill of Rights and its Policy Manual on Diversity. Preparation to serve diverse and marginalized populations is a key ingredient in creating the type of resilient leaders needed…
Descriptors: Library Science, Information Science, Masters Degrees, Masters Programs
