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Direct linkDeitz, George D.; Fox, Alexa K.; Fox, Joseph D. – Marketing Education Review, 2022
Given the applied nature of business disciplines, simulations are useful in helping students bridge theory learned in the classroom and practical skills needed to succeed in industry. Much of the learning that occurs in simulations comes from working in teams as students work together to solve problems and defend their ideas. Thus, while marketing…
Descriptors: Individual Characteristics, Cooperative Learning, Simulation, Critical Thinking
