Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide…

This paper aims to investigate English target language required in the operation of MICE (Meetings, Incentives, Conferences, and Exhibitions) business in Thailand. Data were gathered from 30 employees and executives who have at least 3-year experiences of working in MICE sectors. The questionnaire, supplemented by a semi-structured interview, was…