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Direct linkGarcia, Nancy; Brooks, Mary E. – Communication Teacher, 2023
The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…
Descriptors: Curriculum Guides, College Curriculum, Social Media, Marketing
