As reporting of effect sizes in evaluation studies has proliferated, researchers and consumers of research need tools for interpreting or benchmarking the magnitude of those effect sizes that are relevant to the intervention, target population, and outcome measure being considered. Similarly, researchers planning education studies with social and…

This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…