The School of Management (SOM) at Union Graduate College (UGC) used student trajectories to forecast both individual course and total enrollments within and across various student categories. (The term "trajectory" refers to the enrollment pattern of the average student in a particular category.) The trajectories and the resultant…

The decision to enroll in college is not a single choice but rather the final step of a much longer process in which students make a series of choices regarding how to think about, research, and decide on enrolling. Traditionally, enrollment managers have used the enrollment funnel as a model to focus resources and efforts on acquiring and…