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Direct linkYing Qi Wu; Cecilia Yin Mei Cheong – Journal of Marketing for Higher Education, 2024
This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…
Descriptors: Marketing, Foreign Countries, Universities, Semiotics
César Guadalupe – Comparative Education, 2024
Standardised International Large-Scale Assessments (ILSAs) have gained prominence in global and national educational discussions. ILSAs claim to offer valuable insights for improving education systems, but their impact on educational policy varies and has become a contested arena. This article analyses how these assessments fed educational…
Descriptors: International Assessment, Educational Assessment, Educational Policy, Policy Formation
Download full textNORDSCI, 2021
This volume includes three sections of the 2021 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; and (3) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy of education,…
Descriptors: Teacher Competencies, Preservice Teachers, Lesson Plans, Design
