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De Malsche, Fien; Vandenbroucke, Mieke – Language Policy, 2022
Research that considers the relevant temporal, spatial, and societal contexts of a corporate language policy remains scarce to date within the field of sociolinguistics. In contrast to approaches that take companies as static entities, this article focuses on a Belgian multinational corporation over the course of over 20 years and contextualizes…
Descriptors: International Trade, Language Usage, Language Planning, Business Communication
Almeida de Camargo Pereira, Marcelo; Felicetti, Vera Lucia – Industry and Higher Education, 2023
This paper examines the connections and influences of the job market in a Brazilian higher education setting. Adopting a qualitative approach and a technical case study procedure, open and semi-structured interviews were conducted and analyzed through the discursive textual analysis technique. From the words of the Dean and the Chair of a business…
Descriptors: Foreign Countries, Case Studies, Deans, Business Administration Education
Amily Dongshuo Wang Guenier; Minjie Xing; Zhen Zhang – Journal of Teaching in International Business, 2025
The Chinese economy demonstrated remarkable resilience in 2022, providing certainty and vitality to a world facing economic challenges and geopolitical tensions. China's total foreign trade reached 39.1 trillion yuan in 2021, driving momentum for business Chinese language education. With China's economic growth and increasing international…
Descriptors: Economic Climate, Political Attitudes, Chinese, Second Language Learning
Pan, Lin – Journal of Multilingual and Multicultural Development, 2023
This paper focuses on British news reports on the Mandarin Excellence Programme carried out in England by educational institutions at various levels. This research systematically examines the ways in which the learning and teaching of Mandarin Chinese is portrayed as important in English secondary schools due to globalisation and economic demands…
Descriptors: Mandarin Chinese, Program Effectiveness, Educational Quality, News Reporting
Zhao, Ke; Zhou, Jiming; Zou, Bin – International Journal of Bilingual Education and Bilingualism, 2022
This study investigated Chinese bilingual learners' subject knowledge co-construction and business English language use in a Technology-enhanced Content and Language Integrated Learning (TECLIL) programe. Four intact classes of Year One University business-major students were exposed to two different learning environments -- a TECLIL project-based…
Descriptors: Content and Language Integrated Learning, English (Second Language), Teaching Methods, Bilingualism
Nguyen, Thi Chau Ngan; Kettle, Margaret; Doherty, Catherine – Language, Culture and Curriculum, 2022
This paper investigated the language resources needed for communication in Vietnam's import/export services and the level of alignment with the associated English for Specific Purposes (ESP) course. To examine the communicative practices used in this workplace, the study employed methods of semi-structured interviews and a collection of 48 emails…
Descriptors: Higher Education, English for Special Purposes, Second Language Learning, Second Language Instruction