Up to now, support for the idea that a controlled component exists in creative thought has mainly been supported by correlational studies; to further shed light on this issue, we employed an experimental approach. We used four alternate uses tasks that differed in instruction type ("be fluent" vs. "be creative") and concurrent…

Participants gave recognition judgments for short lists of pictures of everyday objects. Pictures in a given list were an equal mixture of three types that varied according to the way they were used as targets and foils earlier in the same session. Under consistent-mapping (CM), targets and foils never switch roles; under varied-mapping (VM),…