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Afzal Izzaz Zahari; Dewi Izzwi Abdul Manan; Norhayati Mohamed; Jamaliah Said – SAGE Open, 2023
The impact and changes due to sudden internal or external occurrence are difficult scenarios faced by many business organizations. The COVID-19 pandemic has wreaked havoc on the nation's economic, social, and technological progressions. The effects of the sudden, extreme changes and uncertainty toward the environment require business organizations…
Descriptors: Marketing, Influences, Resilience (Psychology), COVID-19