An educational customer relationship management (CRM) Chatbot is a learner support service automation tool that enhances the human computer interaction and user experience in higher education institutions through effective online conversation and information exchange. The machine with embedded knowledge is trained to identify the sentences and…

Purpose: Since there is lack of studies in determine factors that affecting enjoyment sentiment when using online learning system, this study aims to explore the antecedents of perceived online learning enjoyment by using extended technology acceptance model (TAM) and its effect on behavioral intentions (BIN) among higher education institutions…

Purpose: This study will evaluate the organizational effectiveness of an artificial intelligence (AI)/machine learning (ML) recommender system at a higher education institution. It will determine the positive or negative net benefits (i.e., organizational effectiveness) of utilizing the D&M ISSM. Background: Identifying the value and efficacy…