The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…

Every year, the national high school graduation rate is declining and impacting the number of students applying to colleges. Moreover, the majority of students are applying to more than one college. This makes a lot of colleges to be highly competitive in student recruitment for enrollment and thus, the necessity for institutions to anticipate…

Enrollment management (EM) has been a focus of higher education since the 1970s. There is a large base of empirical research on EM, a coordinated effort to support undergraduate students from admission to graduation that has been widely researched. However, there is limited academic research on graduate enrollment management (GEM). What is missing…

Graduate strategic enrollment management (SEM) professionals must become fluent in the mechanics of their institution's budget model in order to better understand how graduate enrollment headcount and tuition revenue translate into the resources that power the institution and fortify it to withstand a potentially uncertain future. This article…

The various empirical models built for enrollment management, operations, and program evaluation purposes may have lost their predictive power as a result of the recent collective impact of COVID restrictions, widespread social upheaval, and the shift in educational preferences. This statistical artifact is known as model drifting, data-shift,…

The ever-changing landscape of higher education presents enrollment management (EM) professionals with challenges related to workload, staff morale, conflicting values, staff turnover, and student satisfaction. As higher education confronts the reality of today's enrollment climate, it is time to consider how organizational cultures impact staff…

This article explores the perceptions of senior enrollment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrollment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on…

This article considers the value of honors education beyond its marked contributions to enrollment management goals. Suggesting that quantitative assessments toward understanding the value of honors fail to capture its breadth, interdisciplinary focus, and engagement, authors posit a new way of measuring impacts from "contagion model"…

Forecasting the enrollments of new students in bachelor's systems became an urgent desire in the majority of higher education institutions. It represents an important stage in the process of making strategic decisions for new course's accreditation and optimization of resources. To gain a deep view of the educational forecasting context, the most…

A Machine Learning framework for predicting enrollment is proposed. The framework consists of Amazon Web Services SageMaker together with standard Python tools for data analytics, including Pandas, NumPy, MatPlotLib, and ScikitLearn. The tools are deployed with Jupyter Notebooks running on AWS SageMaker. Based on three years of enrollment history,…

Data analytics is undergoing an evolution through effective data use to support both operational and learning analytics models. However, this evolution will require that institutional leaders transform their data systems to best support the needs of application modeling and use their intuition to help drive the development of better analytical…