This research aims to investigate information asymmetry in e-commerce supply chain channels and the impact of the fair preference model on the behavior and returns of channel members. Therefore, by contrasting it with the model in the completely rational case, this research establishes a more realistic principal-agent model and incorporates the…

Cultural capital is a key term from the Social Reproduction Theory, and it is defined as the codes and practices that parents pass on to their children (Bourdieu, 1984). Previous empirical studies have confirmed the importance of cultural capital, and it is positively related to students' reading achievement (e.g., Kosutic, 2017; Noble &…

This study aimed to analyse local food product labelling and information and to develop a writing model focusing on local food product labelling and information. Ten entrepreneurs in one province in the south of Thailand selling local food products were selected. The research employed the quantitative research approach which involved three phases…