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"A How-to-Guide for Bringing Artificial Intelligence into Life in Your Marketing Curriculum: A Blueprint for Student Learning and Success"
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Victor A. Barger; Pavan Rao Chennamaneni; Andrew J. Dahl; James W. Peltier – Marketing Education Review, 2025
The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…
Descriptors: Business Education, Marketing, Artificial Intelligence, Teaching Methods
Building Socially Responsible Conversational Agents Using Big Data to Support Online Learning: A Case with Algebra Nation
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Chenglu Li; Wanli Xing; Walter Leite – British Journal of Educational Technology, 2022
A discussion forum is a valuable tool to support student learning in online contexts. However, interactions in online discussion forums are sparse, leading to other issues such as low engagement and dropping out. Recent educational studies have examined the affordances of conversational agents (CA) powered by artificial intelligence (AI) to…
Descriptors: Computer Mediated Communication, Group Discussion, Artificial Intelligence, Safety
The Alchemy Project: A Personalized, Flexible, and Scalable Active Learning Platform to Help Foster Expert-Like Thinking in Chemistry
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W. Russ Algar; Noureddine Elouazizi; Jaclyn J. Stewart; E. Jane Maxwell; Tanya Tan; Zuxing Zhang; Robin Stoodley; José R. Rodríguez Núñez; Andrea S. Terpstra; Jason G. Wickenden – Journal of Chemical Education, 2022
To develop expertise, novice chemistry students require deliberate practice with immediate and thoughtful feedback. Whereas opportunities for practice are often abundant, opportunities for feedback tend to be much scarcer. To address this challenge, we collaborated with students to develop a flexible and scalable online platform called…
Descriptors: Active Learning, Individualized Instruction, Chemistry, Educational Technology
The Effects of Default Choice on Student Loan Borrowing: Experimental Evidence from a Public Research University. EdWorkingPaper No. 21-382
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Dennis A. Kramer II; Christina Lamb; Lindsay C. Page – Annenberg Institute for School Reform at Brown University, 2021
We explore the role of defaults and choice architecture on student loan decision-making, experimentally testing the impact pre-populating either decline or accept decisions compared to an active choice, no pre-population, decision. We demonstrate that the default choice presented does influence student loan borrowing decisions. Specifically,…
Descriptors: Loan Default, Student Loan Programs, Research Universities, Decision Making
Building Socially Responsible Conversational Agents Using Big Data to Support Online Learning: A Case with Algebra Nation
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Chenglu Li; Wanli Xing; Walter Leite – Grantee Submission, 2022
A discussion forum is a valuable tool to support student learning in online contexts. However, interactions in online discussion forums are sparse, leading to other issues such as low engagement and dropping out. Recent educational studies have examined the affordances of conversational agents (CA) powered by artificial intelligence (AI) to…
Descriptors: Social Responsibility, Computer Mediated Communication, Group Discussion, Artificial Intelligence
What Works & for Who? An Analysis of the Impact of an Online Application to Increase Parent Involvement at the High School Level
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Alison M. C. Lucas – ProQuest LLC, 2021
The academic achievement gap has been present in the United States since the start of public education. Different factors have been noted as key contributors to the achievement gap, including the lack of parent involvement. This study investigates the impact that parental involvement has on student achievement, with specific focus on how a parent…
Descriptors: High Schools, Parent Participation, Achievement Gap, Online Systems