How people make perceived message effectiveness (PME) judgments remains mostly unexplored. This study assessed whether people need to spontaneously think about message effectiveness to report the message as effective on rating scales and investigated emotions as precursors to PME. After viewing one of four e-cigarette prevention messages, 1,968…

Health information sharing has become especially important during the COVID-19 (coronavirus disease 2019) pandemic because people need to learn about the disease and then act accordingly. This study examines the perceived trust of different COVID-19 information sources (health professionals, academic institutions, government agencies, news media,…

Human search for information is a constant and instinctual act Search is a problem-solving. goal-oriented behavior. With the rise of the computer, searching has quickly manifested itself into a digital activity. Searching the internet for information is a ubiquitous act. In some situations, there are information seeking circumstances where a…