The incongruity-resolution model plays a key role in the cognitive mechanisms of perceived humour. This study employed the incongruity-resolution model to discuss humorous design techniques to help design novices and students understand the influence of various humorous design techniques on perceived humour. First, 260 humorous products currently…

How does the relation between two words create humor? In this article, we investigated the effect of global and local contrast on the humor of word pairs. We capitalized on the existence of psycholinguistic lexical norms by examining violations of expectations set up by typical patterns of English usage (global contrast) and within the local…

The integration of augmented reality (AR) into children's literature has transformed traditional reading experiences, creating immersive and interactive environments that engage young readers. This study examines the creative methods of comic language within AR children's books, positing that the combination of humor and visual storytelling can…