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Hansen, Jared M.; Wilson, Paul – Marketing Education Review, 2023
The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…
Descriptors: Learner Engagement, Popular Culture, Humor, Internet
Woodall, S. Joseph – Liberal Education, 2021
In this article, the author shares his fear that students will become accustomed to an educational experience that lacks joy and fun as a result of the changes made to education due to the COVID-19 pandemic. He and his teaching colleagues have noticed that when students are learning virtually, they act much more as receivers of knowledge than…
Descriptors: Humor, Teaching Methods, Classroom Environment, College Students