Purpose: This study examined the influence of university corporate social responsibility (University CSR) on university corporate brand legitimacy through the lens of university brand trust. Design/methodology/approach: The study utilized a cross-sectional research design with a quantitative approach to gather data from a sample of 398 university…

The purpose of this study was to investigate how 14 physical education teacher education (PETE) faculty members at doctoral-granting institutions met organizational demands to achieve the rank of full professor. Open-ended 90 minute semi-structured interviews were conducted. Curriculum Vitae (CVs) were collected in order to triangulate data and…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

While university department heads are integral to the operation and culture of higher education institutions, they often experience little training or support to fulfill their complex and multifaceted role. At the same time, there is limited research on how heads come to understand their work or how such understandings shape their behavior. In…

This paper presents the start-up methodology for a project that leverages the opportunities that social media affords to give teachers voice and agency. In response to negative press about teachers in mainstream media, coupled with research that shows that teachers are working hard to meet student academic and wellbeing needs, the researchers…

The proliferation of private and public universities in Malawi has increased competition for excellent employees and competent students. It is argued that corporate reputation has the potential to promote the competitive advantages of the HEIs by attracting and retaining employees and students. This study aims to identify how the quality of…

Pursuing world-class universities, China has emerged in recent decades as an increasingly popular destination for internationally mobile academics. The goal of this study was to identify current education policy dispositions toward foreign faculty at the national and institutional levels in China. Findings indicate that within China's higher…