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Norman, Mario V.; McFarlane-Alvarez, Susan – Journal of Advertising Education, 2023
Following the protests and racial reckoning of 2020, advertisers renewed their focus on the importance of diversity, equity, and inclusion (DEI), as part of their everyday operations. Several recent examples point to brand equity erosion, or escalation of negative consumer responses, resulting from advertisers missing the mark in their efforts to…
Descriptors: Advertising, Equal Education, Student Diversity, Inclusion
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Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability
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Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
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Kovacs, Laszlo; Lenart, Istvan; Endrody, Orsolya – Hungarian Educational Research Journal, 2021
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…
Descriptors: Marketing, Merchandise Information, Consumer Economics, Psycholinguistics
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Liu, Guan-Chen; Ko, Chih-Hsiang – E-Learning and Digital Media, 2021
The present study aimed at exploring the effects of integrating social media (instant messaging through Line App and Facebook) and design thinking into a vocational education course on corporate identity design in Taiwan. Corporate identity helps organizations achieve competitive advantage. This benefit is even more pronounced in Taiwan, where…
Descriptors: Social Media, Teaching Methods, Design, Comparative Education