We present an exercise for teaching the transportation problem using a mix of spatial and randomly generated data. It illustrates the potential of using qualitative and quantitative data and is suitable for undergraduate or introductory business school courses on operations research (OR), logistics, and supply chain management. It poses two…

The simple vehicle routing problem (VRP) is a common topic of discussion in introductory operations research/management science courses. The VRP can be framed in a variety of ways, and it can be difficult to solve to optimality. For solution purposes, introductory textbooks demonstrate how Excel's Evolutionary Solver (ES) add-in produces a…

Facility placement is of strategic importance to most organizations as a well-placed distribution center minimizes delivery costs and reduces fulfillment lead times, thus improving customer service levels. Because organizations value the location planning process, this teaching brief offers an exercise that analyzes the planning process using the…

This paper proposes the production of animated comics in POWTOON to serve as a visual collaborative tool and a teaching-learning strategy for a course on Operations Research. This proposal aims to achieve meaningful learning of the subject matter, incentivizing the creativity of undergraduate students of marketing and business at the Guadalajara…