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Johnson, Aaron; Billups, M. Judi; Poddar, Amit – Marketing Education Review, 2022
The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while…
Descriptors: Role Playing, Sales Occupations, Student Attitudes, Career Choice
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Achenreiner, Gwen; Nasif, Nese – Marketing Education Review, 2023
This research contributes to the growing literature on inclusive pedagogy toward creating a psychologically safe environment for learning. The authors build on the prior multi-disciplinary literature suggesting that stereotype threat exists in assessment tasks. An instrument is designed and implemented to investigate whether the presence of…
Descriptors: Marketing, Teaching Methods, Business Administration Education, Inclusion
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Heilmaier, Jana; Ling, Mayyer – Industry and Higher Education, 2021
This paper explores the role of higher education institutions in enhancing the small and medium-sized enterprise (SME) ecosystem in Brunei Darussalam, particularly with regard to improving the spirit of entrepreneurship and the motivation to seek opportunities independently to propel the country's transition economy forward. A qualitative…
Descriptors: Higher Education, Cross Cultural Studies, Entrepreneurship, Economic Development
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Nielson, Blake; Barberi-Weil, Mikelle; Border, Tim – Journal of Education for Business, 2021
There has been an increase in sales education across the U.S. and world. Due to the growing and critical demand of sales professionals, new programs have been established at many universities. This study investigates the feasibility of adapted sales curriculum that is used in a U.S. based university and if it can be used in Latin America to help…
Descriptors: Sales Occupations, Employment Opportunities, Program Development, Universities
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Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; Andzulis, James – Journal of Marketing Education, 2021
Peer learning, a pedagogical approach whereby students are partnered together to have one student actively help another student learn predetermined content or skills, has long been utilized as an effective complement to more traditional instructional methods across a wide range of educational disciplines. This approach has been found to reduce the…
Descriptors: Peer Teaching, Marketing, Sales Occupations, Higher Education