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Preparing Public Relations' Practitioners for the AI Era: Advancing Pedagogical Principles in Public Relations' Artificial Intelligence Education
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Aimei Yang – Journalism and Mass Communication Educator, 2025
At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…
Descriptors: Artificial Intelligence, Public Relations, Programming, Coding