This study presents the Academic Investment Model (AIM) as a novel approach to predicting student academic performance by incorporating learning styles as a predictive feature. Utilizing data from 138 Marketing students across China, the research employs a combination of machine learning clustering methods and manual feature engineering through a…

In view of the traditional teaching mode, this study focuses on the application of big data in personalized English teaching in colleges and universities. It aims at improving the teaching effect by using big data. By combining personalized teaching and big data theory, this paper analyzes the current situation of college English teaching,…