NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
The Role of Higher Education Image and Service Quality on the Effect of University Social Responsibility (USR) on Student Loyalty in Indonesia
Peer reviewed Peer reviewed
Direct linkDirect link
Sri Suranta; Rahmawati Rahmawati – Journal of Applied Research in Higher Education, 2024
Purpose: This research examined the direct and indirect effect of university social responsibility (USR) on student loyalty through the mediation of service quality and university image. Design/methodology/approach: The sample includes 35 students from Universitas Sarjanawiyata Tamansiswa, a private university, and 74 respondents from Universitas…
Descriptors: Foreign Countries, Social Responsibility, Educational Responsibility, College Role
Determinants of University Brand Loyalty in an Emerging Higher Education Market
Peer reviewed Peer reviewed
Direct linkDirect link
Davood Ghorbanzadeh; Atena Rahehagh; Mohammad Najarzadeh – Journal of Applied Research in Higher Education, 2024
Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…
Descriptors: Group Unity, Attachment Behavior, Marketing, Advertising