Social media has become an important tool for universities to implement strategies to promote, position and differentiate their brand identity, to establish and foster the communicative relationship with their stakeholders. This study explores the interactivity strategy developed in digital communication by 70 leading universities from Europe, the…

Educational leadership theory is a dynamic and multifaceted subject that emerged from enterprise leadership perspectives, but it necessitates alignment with the practical aspects of educational management. To comprehensively grasp the evolution and present research status of this theory, content analysis is employed in this study to systematically…

Policies designed to cultivate talent within universities are central to China's strategy for reforming and improving the quality of its higher education. This study develops a goal-instrument analysis framework for a content analysis of 113 such policies. Within the context of China's Double First-Class construction, the analysis examines the…

In light of the transformative influence of technologies and innovative methodologies associated with the Fourth Industrial Revolution, the paradigm of project management is undergoing a profound shift, prompting a re-examination of Project Management Education and Training (PMET). The escalating demand for project management expertise, juxtaposed…

This study intends to demonstrate a detailed knowledge map of language teachers' self-efficacy research via the past 20 years' data from the Web of Science (WoS) database. A bibliometric analysis was employed to analyze the articles published between 2003 and March 2023 to show the status of language teachers' self-efficacy research in the last…

Mathematical modeling plays an important role in improving students' interests and attitudes in reasoning, communicating and solving problems. In order to understand modeling in the popular mathematics textbooks for primary schools in China, this study developed a modeling framework for K-12 mathematics textbooks, and used content analysis method…

Illegal drug use is a major global problem that has increased significantly over the last decade. Since it is often initiated in adolescence, government programs have targeted this demographic to reduce drug use. To analyze the reach of such campaigns, the study presents a hybrid manual and automated content analysis approach to identify campus…

Environmental issue is one of the public concerns pertaining to human welfare. English language education is supposed to take its part to contribute to the sustainable development. In this study, a corpus comprising 12 series of English language textbooks used in Chinese universities (48 volumes/books) was constructed to examine the extent to…

This study aims to reveal the cognitive demands of senior high school English as a foreign language textbooks in China and their potential impact on students' thinking development. To achieve this, the study employed content analysis, using an analytical framework adapted from the revised Bloom's taxonomy, to examine the cognitive demands…

This paper explores the understanding and application of epicene pronouns in English among Chinese EFL learners. Thirty-three Chinese college students took part in a questionnaire to gauge their perceptions and usage of English epicene pronouns. A content analysis of 10 English grammar textbooks was also undertaken to discover current vernacular…

The application of natural language processing (NLP) technology in the field of education has attracted considerable attention. This study takes 716 articles from the Web of Science database from 1998 to 2023 as its research sample. Using bibliometrics as the theoretical foundation, and employing methods such as literature review and knowledge…

Effective communication and academic writing in English hinge on a solid grasp of grammar, with pronouns representing a pivotal aspect. However, non-native, particularly English as a second language (ESL) students, often find difficulties in employing pronouns effectively, especially in reference to their antecedents within sentences. The current…