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Unveiling the Associative Mechanisms Underlying the Additive Bias: Using an Implicit Association Test to Gain Insight into People's Preference for Additive Actions
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Maria Adriana Neroni; Nathan Crilly; Maria Antonella Brandimonte – Journal of Creative Behavior, 2024
When faced with the need to transform an object, idea, or situation, people have a tendency to favor adding new components rather than removing existing ones. This is called the "additive bias." Previous research, along with historical and anecdotal examples, shows that this bias may significantly reduce problem-solving abilities and…
Descriptors: Association Measures, Associative Learning, Bias, Problem Solving